Brand strategy, collaborations and digital marketing for Duke + Dexter's brand awareness and eCommerce growth.
Creation and implementation of brand bible and guidelines. Digital and eCommerce strategy and implementation across performance channels. Also led marketing and PR initiatives for the brand.
Initiated and led collaboration with Playboy and Luka Sabbat for limited edition collection. Led campaigns for collaborations with Jenson Button and Jon Olsen alongside micro brand campaigns.
Ownership of P&L, forecast, reporting and KPI's.
