Global brand and growth marketing strategy for Facetheory's global expansion and fundraising initiative.
Building and hiring global cross-functional marketing and digital team. Omni-channel brand and growth strategy and execution. Led global digital activity across performance channels, eCommerce and digital media. Accountability for KPI's and performance. Analysis and strategy for business fundraise, including budget, forecast, P&L management and global performance reporting. Led brand re-direction, content pillars, guidelines, TOV and campaign direction.-
