Welcome

I'm Ayo Ogunde, a Brand & Digital Innovation Strategist.

I’m passionate about emerging digital trends and have 15+ years of experience in global consumer strategy, digital transformation and the creator economy. I focus on designing tailored solutions that future-proof brands, incorporating social, web3, Al and emerging tech.

All the good things

I've spent the past 15 years doing what I love; transforming data to meaningful insights that set the foundation for robust and flexible brand strategies. Building growth-led roadmaps geared towards intelligent targeting, attraction, acquisition and retention.

Articles & Musings

3 January 2024

Lululemon’s Inclusivity Crisis—Billionaire Founder’s Vision for ‘Certain Customers’

3 January 2024

2024—The Year We Embrace Ageing?

21 December 2023

Social Media Power-Up—A Strategy for Brand Advocacy

2 December 2023

The Illusion of Inclusion—Exposing Fabricated Diversity in Tech Conferences

30 November 2023

From Clicks to Riches— OnlyFans Hits $1Billion

27 November 2023

Ayo’s Tour of Today’s Social Media Landscape

21 November 2023

Are we effectively working for free?

6 October 2023

The Expanding Wealth Divide

Need a hero for your business? Get in touch!

Funnelling through data, I’m able to create a strategy and roadmap to establish effective positioning and competitive opportunities. I steer brands to untapped audiences, maximise the potential of existing audiences and optimise performance channels for commercial growth and brand fame.

TESTIMONIALS

Ayo is a highly proficient, strategic and an exceptionally creative consultant to have worked alongside over the years. Her innovative approach to idea collaboration, hardworking nature and infectious character makes her valuable to any team - Shola Aminu, Head of Diversity, Equity + Inclusion - DAZN Group

A true professional, team player and extremely hard worker. Ayo is a very strong brand marketer and has helped further position and shape the D+D brand as a whole. - Archie Hewlett, CEO - Duke + Dexter

Ayo is undoubtedly one of the most knowledgable and natural leaders that I've had the pleasure to work with. - David Walby, Head of Growth - Wolf & Badger

Highly competent and trusted, Ayo's digital leadership was key to our achievements, delivering engaging and commercially relevant output. - Oli Trethewey, EVP - Creative Artists Agency + Global Brands Group

Ayo is an energetic and committed professional. Creative, technical, commercial, intelligent and through. And she adds a little "sparkle". - Malcom Brighton, Director - The Conran Shop

Ayo is an inspirational and adaptive leader with a real passion and drive for brand and digital innovation. She takes calculated risks and has been integral to our brand evolution. - Aida Bejgane, VP Marketing - SEDNA Systems