About Ayo Ogunde

Ayo is a multi-disciplined brand strategist and digital tactician with experience across consumer brand and B2B / SaaS; reflecting her mastery in crafting winning ideas for diverse brands and multi-generational audiences.

Ayo has led brand and digital strategies with organisations such as CAA / Global Brands Group — with its client list boasting the likes Playboy, Formula 1, Jennifer Lopez and David Beckham, just to name a few. She has also led and contributed to strategic, digital and commercial work for D2C brands such as Farfetch, Hunter Boots, Crabtree & Evelyn, The Conran Shop, Facetheory, Fitflop, David Linley and Duke + Dexter. Startups and SaaS businesses, including Sedna Systems, NextGen Systems and Amica; reflecting her mastery in crafting winning ideas for diverse brands and multi-generational target markets.


Ayo Ogunde is passionate about brand transformation and digital innovation, specifically the the exploration of customer experiences and the cultivation of brand advocacy. Her expertise is in translating data into quantifiable insights and implementing commercially practical strategies to achieve optimum performance and measurable growth.

Professionally, she carries an unbridled dedication to transforming brands with innovative strategies that drive results. With over fifteen years of experience in strategy, digital acquisition, campaign marketing, partnerships and diversification, Ayo brings real life brand expertise through advisory support, consulting and hands-on execution.

Ayo didn’t always have a pulse for brand strategy. She began her career by pursuing a degree in Engineering and Design at Brunel University. “Growing up, I dreamt of building spaceships for NASA. Then I end up falling in love with the internet and the world of digital.”  Branching into web technology and design, she soon found her passion in brand strategy, eCommerce and digital marketing.

Ayo’s upbringing instilled in her the values of humility, generosity and ambition from a tender age. She credits most of her achievements to the quirky stories she heard growing up. “My favourite is the story of the Lion and the Bull. It taught us humility and to ‘roar’ just as quietly as you ‘hunt’; the moral of the story is ‘when you’re full of bull, keep your mouth shut!’”

The combination of real-life consulting experience, an extensive footprint, proven methodologies, and her highly infectious personality, makes Ayo a highly respected and one-of-a-kind brand strategist and digital architect. Her signature “white glove” approach and determination for impactful results has paved the way for a career sure to be marked by longevity and success.

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Funnelling through data, I’m able to create a strategy and roadmap to establish effective positioning and competitive opportunities. I lead businesses to untapped audiences, maximise the potential of existing audiences and optimise performance channels for commercial growth.