Navigating In-House Roles vs Agency Roles as a Brand and Digital Marketer
As user interaction with technology has evolved over the last decade, marketing evolved too. We moved away from watching timed TV shows — to Facebook vines, YouTube videos and 60 second Tiktok clips. All in a matter of a few
When you’re full of bull, keep your mouth shut!
Growing up, my dad would share short stories to teach us life lessons… and to make us giggle. One of my favourites is this story of the Lion and the Bull. I have no idea where the story originated, but
10 Quick Steps to A Successful D2C (Direct-to-Consumer) Online Store: Beginners Edition
Imagine a world where you could buy your favourite products, from laptops to skincare, right off the manufacturer’s website. Oh, right — you can! In this Direct-to-Customer (D2C) model of eCommerce, sales and marketing strategies such as wholesale or Amazon
Startup 101: 2020 A Covid Odyssey
It’s 2020, a worldwide pandemic has seized planet earth, holding humans against their will in lockdown… a zero-contact, social diaspora named ‘quarantine’. Imagine months and months going by, with this killer virus showing no mercy, taking lives, and wreaking sickness