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Why Gen Z is Making Marketers Sweat–The Funnel is Dead
Remember when marketers had it all figured out? The so-called “consumer funnel” was gospel. Reach, convince, convert — easy, right? Well, that playbook might as well Gen Z just shredded it. For years, the funnel was linear: Awareness, Interest, Desire, Action. It worked like a well-oiled machine — until Gen Z came along and threw…
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What Millennials Want From Brands 👀
If you’re anything like me, you get so caught up on cracking Gen Z that sometimes you forget that the Millennial generation is still its own beast. If we take a stroll down the cobbled streets of Millennial desire, where avocado toast, renting instead of buying, and those infamous student loans rule the day. And…
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Barbie’s Unstoppable Comeback: Reinvention, Resilience, and Pink Power! 💖👛🎀
Barbie, oh Barbie, you’ve certainly made a comeback! In a world where body positivity and inclusivity are gaining momentum, it seemed like Barbie’s reign was coming to an end. But fear not, for Mattel, the puppeteer behind Barbie, had a cunning plan up their sleeves. They strategised, they marketed, and they breathed new life into…
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10 Quick Steps to A Successful D2C (Direct-to-Consumer) Online Store: Beginners Edition
Imagine a world where you could buy your favourite products, from laptops to skincare, right off the manufacturer’s website. Oh, right — you can! In this Direct-to-Customer (D2C) model of eCommerce, sales and marketing strategies such as wholesale or Amazon are bypassed. Consumers have direct access to their preferred items at competitive prices with a…
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How to stay relevant in the information age
[vc_row content_text_aligment=”left”][vc_column][vc_column_text] The digital revolution can be a double-edged sword: a powerful technological blade that can build or break relationships between businesses, employees, and consumers. In the tug-of-war between speed and cost containment on one side and our human need to feel connected on the other, loyalty, trust, and personal engagement are often the casualties.…