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How Microtrends Are Hijacking Marketing
(Yes, I’m Talking About Brat Summer and Demure Fall) Here we go again — another day, another TikTok trend, and this time it’s Brat Summer and Demure Fall. If you haven’t already been bombarded with these catchphrases, you’ve either been living under a rock or you’ve developed an impressive ability to avoid mindless scrolling. Either way, congrats. But…
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Why Gen Z is Making Marketers Sweat–The Funnel is Dead
Remember when marketers had it all figured out? The so-called “consumer funnel” was gospel. Reach, convince, convert — easy, right? Well, that playbook might as well Gen Z just shredded it. For years, the funnel was linear: Awareness, Interest, Desire, Action. It worked like a well-oiled machine — until Gen Z came along and threw…
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Lululemon’s Inclusivity Crisis—Billionaire Founder’s Vision for ‘Certain Customers’
‘You’ve got to be clear that you don’t want certain customers coming in.’ Lululemon founder Chip Wilson’s recent remarks reveal a discomforting truth about some leaders in the corporate world. Wilson, whose wealth surged by $4 billion (due to his 8% stake in Lululemon), blatantly expressed a preference for exclusivity over inclusivity. This attitude unveils…