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Social Media Power-Up—A Strategy for Brand Advocacy
TL;DR If all else fails—shove a cute dog or cat on it. These days, a trend can bloom and wilt before you’ve even caught wind of it, keeping pace isn’t enough. For brands looking to truly stand out, the real trick lies in not just riding the wave but in stirring a current so powerful,…
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Are we effectively working for free?
I am compelled to address an issue that, while often overlooked, remains a stark reality in western workplaces: the persistent wage gap affecting ethnic minorities and working-class employees, even within the same organisations. Despite a third of UK employees working in ethnically diverse environments, this does not translate into wage equality. Male workers from non-white…
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The Deafening Silence of The Passionate Loyalist
In a world that increasingly wears its passions on its sleeves, or more accurately on its resumes, Tim McClure’s observation resonates, albeit a tad painfully. “The biggest concern for any organisation should be when their most passionate people become quiet.” Indeed, as is with any relationship, when the enthusiastic, bubbly partner suddenly grows reticent, it’s…
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The Hands-On Future ➔ Why Gen Z is Ditching the Desk for a Toolkit
While the world’s geeking out about robots and AI (and honestly, who can blame them?), there’s this super interesting twist on the horizon. Gen Z is showing us that while algorithms are cool, so is wielding a hammer or turning a wrench. Basically, trade-skill jobs are having a moment, and it’s got legs to become…
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Coolr Presents: Unconscious Bullsh*t 💩
Join me on August 1st, for breakfast and DE&I chat hosted by Coolr. We’ll be tackling DE&I and why it’s an absolute non-negotiable within the creative space; and how brands could be doing better. Box ticking and clout chasing simply won’t cut it! #dei #diversityandinclusion #londonevents