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How Microtrends Are Hijacking Marketing
(Yes, I’m Talking About Brat Summer and Demure Fall) Here we go again — another day, another TikTok trend, and this time it’s Brat Summer and Demure Fall. If you haven’t already been bombarded with these catchphrases, you’ve either been living under a rock or you’ve developed an impressive ability to avoid mindless scrolling. Either way, congrats. But…
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Why Gen Z is Making Marketers Sweat–The Funnel is Dead
Remember when marketers had it all figured out? The so-called “consumer funnel” was gospel. Reach, convince, convert — easy, right? Well, that playbook might as well Gen Z just shredded it. For years, the funnel was linear: Awareness, Interest, Desire, Action. It worked like a well-oiled machine — until Gen Z came along and threw…
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2024—The Year We Embrace Ageing?
In an era obsessed with the illusion of eternal youth, where IG filters and cosmetic surgery have become the norm, Proenza Schouler’s Spring 2024 campaign, captured by Davit Giorgadze, dares to deviate. Here’s Pamela Anderson, unapologetically embracing her years, a bold antithesis to our generation’s fear of aging. This work of art doesn’t just sell…
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Social Media Power-Up—A Strategy for Brand Advocacy
TL;DR If all else fails—shove a cute dog or cat on it. These days, a trend can bloom and wilt before you’ve even caught wind of it, keeping pace isn’t enough. For brands looking to truly stand out, the real trick lies in not just riding the wave but in stirring a current so powerful,…
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From Clicks to Riches— OnlyFans Hits $1Billion
More Skin, Sin, and Success? OnlyFans hitting the billion-dollar mark in just seven years is a modern-day gold rush for us digital folks. It’s the Wild West of content creation, and the old rules of entertainment are tossed out the window and anyone with a smartphone… 🫣 The “Good” Do-It-Yourself Stardom: OnlyFans is like giving…
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Ayo’s Tour of Today’s Social Media Landscape
Predicting the Future: What Will 2024 Look Like in Social Media? As we stand at the brink of 2024, I’m gazing into the crystal ball of social media trends. What does it hold for us in the near future and can we project how these patterns might unfold in the coming year? Welcome to the…
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Unpopular Opinion: Exceptionalism is Overrated!
A Radical Guide to Reject Society’s Success Mirage and Embrace Being… Average Is it okay to be average? I don’t know – but I’d like to think I’m exceptionally ordinary. In a society that idolises wealth, success, and fame, this is a question that many people struggle with. We are bombarded with images of 12…
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Lazy Girl Jobs: Gen Z’s Rebellious Answer to Hustle Culture and Burnout
What’s really good? The Lazy Girl Job (LGJ) – the antithesis of the hustle. It’s the Gen Z manifesto screamed from the depths of TikTok, a glorious middle finger to the Millennial grind, the lean-in lunacy, and the girlboss garbage that’s defined a bygone era of workplace optimism. Gen Z? They’ve had enough. As they…
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The Sisyphean Scroll: Social Media’s Endless Chase for Clout, Status, and Validation
In an age where every thumb-scroll might be the ticket to instant fame or agonising obscurity, we find ourselves entrapped in a new Odyssey, chasing an elusive ideal. We’re living in a world where 3.6 billion people, nearly 45% of the global population, are active on social media^1^. The irony is both tragic and comic:…
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The Bizarre TikTok NPC Livestream Trend: A Digital Rabbit Hole
If you thought the internet was done springing surprises on you, think again. TikTok, that perennial ground zero for viral absurdities, has introduced us to the NPC livestream trend. Let me break it down for those not yet “blessed” by the experience. What’s the Fuss All About? NPC stands for non-player character, a term borrowed…