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How Microtrends Are Hijacking Marketing
(Yes, I’m Talking About Brat Summer and Demure Fall) Here we go again — another day, another TikTok trend, and this time it’s Brat Summer and Demure Fall. If you haven’t already been bombarded with these catchphrases, you’ve either been living under a rock or you’ve developed an impressive ability to avoid mindless scrolling. Either way, congrats. But…
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2024—The Year We Embrace Ageing?
In an era obsessed with the illusion of eternal youth, where IG filters and cosmetic surgery have become the norm, Proenza Schouler’s Spring 2024 campaign, captured by Davit Giorgadze, dares to deviate. Here’s Pamela Anderson, unapologetically embracing her years, a bold antithesis to our generation’s fear of aging. This work of art doesn’t just sell…
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From Clicks to Riches— OnlyFans Hits $1Billion
More Skin, Sin, and Success? OnlyFans hitting the billion-dollar mark in just seven years is a modern-day gold rush for us digital folks. It’s the Wild West of content creation, and the old rules of entertainment are tossed out the window and anyone with a smartphone… 🫣 The “Good” Do-It-Yourself Stardom: OnlyFans is like giving…
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Are we effectively working for free?
I am compelled to address an issue that, while often overlooked, remains a stark reality in western workplaces: the persistent wage gap affecting ethnic minorities and working-class employees, even within the same organisations. Despite a third of UK employees working in ethnically diverse environments, this does not translate into wage equality. Male workers from non-white…
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The Expanding Wealth Divide
The Poverty Line’s Relentless Advance The great civilisations of history have often risen and fallen on the back of economic disparity. The wealth divide, a topic once reserved for economic summits and research papers, is now an everyday discussion, resonating from the hallowed halls of academia to dining tables worldwide. This disparity paints a grim…
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The Deafening Silence of The Passionate Loyalist
In a world that increasingly wears its passions on its sleeves, or more accurately on its resumes, Tim McClure’s observation resonates, albeit a tad painfully. “The biggest concern for any organisation should be when their most passionate people become quiet.” Indeed, as is with any relationship, when the enthusiastic, bubbly partner suddenly grows reticent, it’s…
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The Hands-On Future ➔ Why Gen Z is Ditching the Desk for a Toolkit
While the world’s geeking out about robots and AI (and honestly, who can blame them?), there’s this super interesting twist on the horizon. Gen Z is showing us that while algorithms are cool, so is wielding a hammer or turning a wrench. Basically, trade-skill jobs are having a moment, and it’s got legs to become…
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Unpopular Opinion: Exceptionalism is Overrated!
A Radical Guide to Reject Society’s Success Mirage and Embrace Being… Average Is it okay to be average? I don’t know – but I’d like to think I’m exceptionally ordinary. In a society that idolises wealth, success, and fame, this is a question that many people struggle with. We are bombarded with images of 12…
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What Millennials Want From Brands 👀
If you’re anything like me, you get so caught up on cracking Gen Z that sometimes you forget that the Millennial generation is still its own beast. If we take a stroll down the cobbled streets of Millennial desire, where avocado toast, renting instead of buying, and those infamous student loans rule the day. And…
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Lazy Girl Jobs: Gen Z’s Rebellious Answer to Hustle Culture and Burnout
What’s really good? The Lazy Girl Job (LGJ) – the antithesis of the hustle. It’s the Gen Z manifesto screamed from the depths of TikTok, a glorious middle finger to the Millennial grind, the lean-in lunacy, and the girlboss garbage that’s defined a bygone era of workplace optimism. Gen Z? They’ve had enough. As they…