Why Gen Z is Making Marketers Sweat–The Funnel is Dead
Remember when marketers had it all figured out? The so-called “consumer funnel” was gospel. Reach, convince, convert — easy, right? Well, that playbook might as well Gen Z just shredded it. For years, the funnel was linear: Awareness, Interest, Desire, Action.
What Millennials Want From Brands 👀
If you’re anything like me, you get so caught up on cracking Gen Z that sometimes you forget that the Millennial generation is still its own beast.If we take a stroll down the cobbled streets of Millennial desire, where avocado
Barbie’s Unstoppable Comeback: Reinvention, Resilience, and Pink Power! 💖👛🎀
Barbie, oh Barbie, you’ve certainly made a comeback! In a world where body positivity and inclusivity are gaining momentum, it seemed like Barbie’s reign was coming to an end. But fear not, for Mattel, the puppeteer behind Barbie, had a
10 Quick Steps to A Successful D2C (Direct-to-Consumer) Online Store: Beginners Edition
Imagine a world where you could buy your favourite products, from laptops to skincare, right off the manufacturer’s website. Oh, right — you can! In this Direct-to-Customer (D2C) model of eCommerce, sales and marketing strategies such as wholesale or Amazon