Why ‘I’m Not Racist’ Isn’t Enough
Let’s get one thing straight: When we talk about racism, bias, and microaggressions, we’re not pointing fingers at “those other people” who don’t get it. We’re talking to you – even if you’ve never seen yourself as part of the
How Microtrends Are Hijacking Marketing
(Yes, I’m Talking About Brat Summer and Demure Fall) Here we go again — another day, another TikTok trend, and this time it’s Brat Summer and Demure Fall. If you haven’t already been bombarded with these catchphrases, you’ve either been living under a rock
Why Gen Z is Making Marketers Sweat–The Funnel is Dead
Remember when marketers had it all figured out? The so-called “consumer funnel” was gospel. Reach, convince, convert — easy, right? Well, that playbook might as well Gen Z just shredded it. For years, the funnel was linear: Awareness, Interest, Desire, Action.
Lululemon’s Inclusivity Crisis—Billionaire Founder’s Vision for ‘Certain Customers’
‘You’ve got to be clear that you don’t want certain customers coming in.’ Lululemon founder Chip Wilson's recent remarks reveal a discomforting truth about some leaders in the corporate world. Wilson, whose wealth surged by $4 billion (due to his 8%
2024—The Year We Embrace Ageing?
In an era obsessed with the illusion of eternal youth, where IG filters and cosmetic surgery have become the norm, Proenza Schouler’s Spring 2024 campaign, captured by Davit Giorgadze, dares to deviate. Here’s Pamela Anderson, unapologetically embracing her years, a bold
Social Media Power-Up—A Strategy for Brand Advocacy
TL;DR If all else fails—shove a cute dog or cat on it. These days, a trend can bloom and wilt before you've even caught wind of it, keeping pace isn’t enough. For brands looking to truly stand out, the real trick
The Illusion of Inclusion—Exposing Fabricated Diversity in Tech Conferences
The tech world faces a new low. Recent investigations have uncovered that DevTernity, a prominent developer conference, has been fabricating female speaker profiles to artificially boost diversity figures. This deceit raises critical questions about the authenticity of inclusivity efforts in tech. Software
From Clicks to Riches— OnlyFans Hits $1Billion
More Skin, Sin, and Success? OnlyFans hitting the billion-dollar mark in just seven years is a modern-day gold rush for us digital folks. It's the Wild West of content creation, and the old rules of entertainment are tossed out the window
Ayo’s Tour of Today’s Social Media Landscape
Predicting the Future: What Will 2024 Look Like in Social Media? As we stand at the brink of 2024, I’m gazing into the crystal ball of social media trends. What does it hold for us in the near future and can
Are we effectively working for free?
I am compelled to address an issue that, while often overlooked, remains a stark reality in western workplaces: the persistent wage gap affecting ethnic minorities and working-class employees, even within the same organisations. Despite a third of UK employees working in